keep an open mind.
Published On
October 26, 2021

Empathy — The importance of being there

⏳ Reading time:
2 minutes
Visual by
Joshua Kissi

Over the years, I noticed something familiar to all independent artists that I met. They lack people around them with genuine empathy.

At some point, they all needed someone who concretely believed in the project. What do I mean by “concretely“? Let me explain.

We all know people that say to believe in our vision, but they don’t. No matter the reason why they don’t.

This is our people, in any case. Our family, friends, lovers. They love us, but they don’t understand every aspect of the process. They can’t. That’s not the path that they choose. This is YOUR journey.

This is the path that I choose. I just took a different line than you.

Coaching is essential

As a manager, advisor, or consultant, I knew that my real job would be to coach the artists most of the time. You can’t count the hours. You can’t make a plan for the next months and follow it. And it is always more profound than just ‘work’. It’s about life and its complexity. I am trying to find coherence to hit the target.

I needed to be there. Reachable. I was there. Brainstorming. Thinking about how to solve any problem or situation.

Yes, the ‘how’ is essential, but nothing will happen if no soul is ready to take action. Being prepared, asking the right questions, and taking action are habits that need practice.


Creatives: don’t ignore the necessity to surround yourself with professionals who believe in you and your project not just because you’re paying them well but also because they understand your situation and what you’re trying to do. Then, they can help by sharing expertise and efficient problem-solving capability.

Don’t forget the most critical point, though: first, you need to believe in yourself and your project. Nobody and no money will make you change your mind if you think that you’re already a dead end.

Managers, advisors, consultants: don’t ignore the power of empathy. What your client is asking you and expecting from you is & empathy. They (might) know more than you think, AND they will ask you for stuff that you never thought they would need to know about. It’s a relationship that you have to nurture. Don’t let them disrespect you or pay you less of what you deserve. Relax, be honest, and talk the truth. You’re paid for that.

Take care 🌹

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