By asking, "how can I create a better brand?" you're asking yourself: "what actions and decisions can I make to influence the perception that these people have of my brand?"
It’s vital to the people that make up your organisation, so everyone understands their function and how they fit in the business’ vision and the big picture.
Positioning is answering the question: “How do I become less interchangeable in the mind of my customers/audience?”
What you don’t realise is billions of people have never heard of you or your story. Nobody has ever experienced life the way you’re experiencing it.
Everything can really be challenging. Something that helped me keep my balance is learning to say ‘No.’ without feeling sorry about it.
When you announce your goal to the world, even the less interested people are going to check your progress. That pressure is different.
You rarely say: “oh I regret linking up with that person.”, “I am disappointed in myself because I said something.” Funny ain’t it?
Managers, advisors, consultants: don’t ignore the power of empathy. What your client is asking you and expecting from you is empathy.