information is power.
focus on

Positioning

Positioning is answering the question: “How do I become less interchangeable in the mind of my customers/audience?”

Writing your mission statement is crucial

It’s vital to the people that make up your organisation, so everyone understands their function and how they fit in the business’ vision and the big picture.

Positioning is an act of courage

Positioning is answering the question: “How do I become less interchangeable in the mind of my customers/audience?”

☚ thinking