Fidele FMRGZ Murengezi Brand Architect specialised in making that shit happened.
Advisory Services Insights Work Podcast About


Fidele FMRGZ Murengezi Brand Architect specialised in making that shit happened.


LAST NAME: Murengezi

TITLE: Brand Architect


SINCE: 1992

LOCATION: Worldwide

Mission & Values

I want to prevent creative entrepreneurs from making the same mistakes I observed or experienced. This is motivated by the firm belief that most businesses fail from lack of business acumen. And not particularly from a lack of creativity or skill.

To achieve this, I rely on two values: empathy and expertise.

I cultivate honesty, forthrightness, respect, integrity, responsiveness, and confidentiality.

I will listen intently, eschew conventional answers, reinvent myself frequently, learn from any relevant source in multiple languages, and apply a cross-disciplined approach to lead clients effectively.

I will always actively look for potential clients to serve only those who need and want my help. I will charge enough to maintain my expertise without losing my empathy. And I will enjoy and be grateful for any pleasure that might comes from this endeavour while I provide substantive answers to clients in a sustainable business environment.

Finally, while I won’t necessarily share everything I know to be accurate, everything I do share will be right, delivered directly but thoughtfully.


VISUÆL, is a privately held corporation through which Fidele FMRGZ Murengezi applies his professional life. Fidele began to serve the field on November 30, 2016, and VISUÆL, was incorporated in Estonia on October 14, 2020.

This site is published for the benefit of clients, friends, and fellow professionals on topical matters of interest. My advice is arrived at on a completely independent basis. While I believe that the information contained here is accurate and critical to success, you are advised to seek specific guidance that is unique to your circumstances.

In plain English, most of this is accurate but some of it isn’t, and I’m not sure which is which while I keep learning from everywhere I can. In other words, the decisions remain yours and you should be thorough and cautious. I’ll do my best, but nothing is guaranteed.

This website is designed and engineered by Fidele FMRGZ Murengezi.

Additional credits: planetary photographs by Daniel Olah.